Liroy entered the cannabis business - as befits a rapper - out of a need for passion and rebellion. He rebelled against the mediocrity of the product he believed was flooding Poland. Maciej Sagal - his partner - added an obsessive pursuit of perfection, as well as IT solutions. Together they are creating the Liroyal brand, which is about to launch a crowdfunding collection. The goal: One million euros in a few minutes and conquering the European hemp market.